I design complex, high-stakes products that real people rely on — from seller tools handling millions of SKUs, to mobile apps used by delivery agents on every shift. Based in the UAE, currently at noon.
I'm a product designer who specialises in seller and operations tooling — environments where the wrong design decision can cost someone their income, or leave an ops team blind during a critical moment.
My work spans the full product lifecycle: from initial scoping and information architecture through to shipped product and iteration. I'm comfortable going deep into edge cases, working closely with engineers, and building the systems that make a design team's work consistent.